Hello, I'm Jonathan Fullmer.

I turn organizational strategy into human action.

I'm a learning, enablement, and content strategy leader who helps organizations translate priorities, support change, and improve performance at scale.

15+years across strategy, content & learning
20+learning designers & content creators led
30+organizations & brands supported
200+published reviews, essays & interviews

01 / Practice

What I do

Build the system. Lead the work. Clarify the story.

01

Build learning strategy

I translate business needs into right-sized approaches, role-based pathways, and systems that support behavior change.

02

Lead cross-functional delivery

I guide multidisciplinary teams and partner with stakeholders, SMEs, and vendors to turn priorities into usable solutions.

03

Turn complexity into clarity

My writing and editorial foundation helps make learning more human, useful, credible, and memorable.

02 / Selected work

Sanitized case studies

Evidence of strategy in motion.

Client work is proprietary. These concise case notes focus on the challenge, my role, and the impact I can responsibly share.

01

Cybersecurity · Learning ecosystem · Enterprise change

Unifying cyber expectations across a fragmented, high-security organization

A global aerospace company needed a coherent cyber learning ecosystem while separating from its parent brand.

3,000 employees≈350 assets10+ languages
Read the full case study
A close-up view of an aerospace turbine
02

Health equity · Scenario-based · Behavior change

Clinical trial diversity learning for healthcare providers

An interactive learning experience helped providers understand inclusive research and practice trust-building conversations.

94% felt empowered68% intended change66% improved scores
Read the full case study
A clinical researcher preparing a sample
03

Luxury retail · Storytelling · Sales enablement

Using story to teach nuance in luxury sales conversations

A story-driven onboarding experience taught associates to uncover the human need behind every customer visit.

300+ locationsGlobal rolloutRequired onboarding
Read the full case study
Diamonds displayed on a dark surface

03 / Capabilities

Cross-disciplinary by design

Strategy, communication, and delivery in one practice.

I combine learning strategy, enablement, content design, stakeholder partnership, leadership, and AI-enabled workflows to turn complex priorities into clear, scalable action.

01

Learning strategy

Needs assessment, curriculum architecture, role-based pathways, and scalable learning systems.

02

Enablement & change

Onboarding, performance support, adoption strategy, and change-aligned communications.

03

Content design

Story-driven learning, microlearning, writing, information design, and digital content strategy.

04

Stakeholder partnership

Discovery, facilitation, executive communication, alignment, and collaborative problem-solving.

05

Leadership

Team leadership, coaching, staffing, mentoring, and cross-functional delivery oversight.

06

AI-enabled learning

Smarter workflows and modern content operations that improve speed without sacrificing quality.

04 / Philosophy

What I believe

The best learning isn't drudgery. It's clear, human, practical, and designed to change behavior.
  1. 01

    Make it useful.

    Solve real problems, respect people's time, and help them do better work.

  2. 02

    Make it human.

    Story, tone, and relevance are often what make learning stick.

  3. 03

    Make it scalable.

    Strong systems turn good ideas into repeatable, sustainable experiences.

  4. 04

    Make it better.

    Feedback, iteration, and AI should improve both speed and quality.

05 / Experience

Selected clients

Work across cybersecurity, healthcare, higher education, utilities, retail, hospitality, finance, and technology.

  1. AbbVie
  2. American Red Cross
  3. Bank of America
  4. Buffalo Wild Wings
  5. Cox Communications
  6. Federal Reserve Bank of Cleveland
  7. GE Aerospace
  8. Genentech
  9. Hyatt
  10. McKesson
  11. Reyes Holdings
  12. Southern California Edison
  13. Tiffany & Co.
  14. Walmart
  15. Western Sydney University
  16. Yum! Brands

06 / Background

The editorial advantage

Before I built learning systems, I built a life around words.

My work is rooted in writing, editing, publishing, and teaching. That foundation still shapes how I think about audience, clarity, voice, structure, and the human experience behind content.

Writing & editorial

200+ reviews, essays, and interviews; work for Booklist, Kirkus Reviews, LA Review of Books, and Time Out; co-founder and editor of an independent literary magazine.

Explore writing and editorial

Education & teaching

MFA in creative writing and years teaching composition, public speaking, professional writing, research, and applied communication to diverse college learners.

Explore education and teaching

The result: learning and content that is clear, credible, and engaging across formats and audiences.

Have a complex challenge?

Let's make it clear—and make it matter.

I'd be glad to talk about learning strategy, enablement, content leadership, knowledge management, or the books currently taking over your nightstand.